![]() ![]() ![]() “Heart on My Sleeve” was the latest and loudest example of a gray-area genre that has exploded in recent months: homemade tracks that use generative artificial intelligence technology, in part or in full, to conjure familiar sounds that can be passed off as authentic, or at least close enough. versions of their voices to create a passable mimicry, may have qualified as a minor nuisance - a short-lived novelty that was easily stamped out by their powerful record company.īut for others in the industry, the song - which became a viral curio on social media, racking up millions of plays across TikTok, Spotify, YouTube and more before it was removed this week - represented something more serious: a harbinger of the headaches that can occur when a new technology crosses over into the mainstream consciousness of creators and consumers before the necessary rules are in place. For Drake and the Weeknd, two of the most popular musicians on the planet, the existence of “Heart on My Sleeve,” a track that claimed to use A.I. ![]()
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